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After the success that was achieved with the 2006 campaign, Bonage Jeans approaches Alquimia Group on this occasion to manage their new advertisement image. Based on the results obtained, we seek to achieve a bigger goal, initianting 2007 con with a huge party where the energy and the latin heat are the main ingredients.
The project is developed in an environment of celebration created at the beach, where the models are surrounded by strong explosions of pyrotechnics while being animated by the exelent percussions of our guest musician.
During the process of pre production, we worked with the coordination of dance movements with the models alongside a contemporary dance instructor and professional dancer.
We also realized a series of tests with a group of pyrotechnics experts for the synchronization of the whole talent team and security control for the explosions sequences during production.
