There are unnumbered ways to highlight the beauty, the refinement and the functionality of something that has been customized for you when the meticulous, thoughtful and detail-loving department of art direction is run by our prop master Sir Hasselblunt. Today, when appearances and aesthetics have become a standard language, the refined Sir Hasselblunt shows us that there is, in fact, a lot of difference between something good and something grand, where grand calls for the mix of the unusual, the creative, visionary, technical, intuitive and precise to emphasize your project. For when the moment comes, there’s only one thing that matters and that is to make your product stand out.
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The creative proposal of this project planted the idea of expressing the freedom of three young travellers through the graphic campaign. In order to do this, all three locations were adapted to look like an antique hostel where the decorative elements that were used produced the sensation of being part of the hotel decoration and luggage of these young people that only had the object of enjoying their big adventure.
